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  1. Surveys
  2. 2012
  3. January
  4. A
  5. A SURVEY ON MUSLIM CONSUMERS’ BEHAVIOR IN SELECTIN
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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [500] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [12] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Siti Fatimah Bani Hasnan]via email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
1.Gender
 
Male
 
Female
 
 
2.Age Group
 
Less than 20 years
 
20-35 years
 
36-50 years
 
51-65 years
 
 
3.Education Level
 
Post Graduate Degree
 
Degree
 
Diploma
 
SPM
 
Other
 
 
 
4.Marital Status
 
Single
 
Married
 
 
5. Occupation
 
Self-employed
 
Working for organization
 
Students
 
Unemployed
 
 
6. Monthly Personal Income Range
 
No Income
 
Below RM1,000 per month
 
RM1,000 – RM5,999 per month
 
RM6,000 – RM9,999 per month
 
Above RM10,000 per month
 
 
7. Which one do you think a valid Halal logo issues by Jakim? (circle one best only)
 
 
SECTION B: ATTITUDE TOWARD BEHAVIOR
Please tick (√) the appropriate box to indicate your answer to the statements
1.Strongly Disagree 2.Disagree 3.Neutral 4.Agree 5.Strongly Agree
Halal food is important to me
I like to choose Halal foods
Choosing Halal restaurants is a good idea
I know the restaurant has no Halal certification but I still go & eat there
As long as the restaurant has Halal logo, I don’t care who endorsed the certification
Only Halal logo from Jakim is valid
There is no difference if the restaurant has Halal logo or not
I tend to stick to my favorite restaurants for foods & beverages
I love to go to the restaurant with many choice of foods
I choose the restaurants because of its delicious foods
I prefer to go to that particular restaurant because of the ambience
For me, if the restaurant is owned by Muslim, the food is Halal
I am eager to try new foods/beverages at the non-Muslim restaurant
Eating at the Halal restaurant gives me a piece of mind
 
 
SECTION C: SOCIAL INFLUENCES ON A PERSON’S BEHAVIOR
(SUBJECTIVE NORM)
Please tick (√) the appropriate box to indicate your answer to the statements
1.Strongly Disagree 2.Disagree 3.Neutral 4.Agree 5.Strongly Agree
Most people who are important to me choosing the Halal restaurants when they are eating outside
My family members prefer Halal restaurants
My friends would think that I should choose Halal restaurants
Going to Halal restaurants is my personal choice
My family plays a big role to influence me to go for Halal restaurant
When my friends & I intend to eat outside, I do not take into consideration whether the restaurant is certified Halal or not
I am more concern about the Halal certification at the restaurant compared to my family & friends
I believe Jakim & PPIM have encourage me to consider eating Halal foods at Halal restaurants
 
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