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Dear Retailer [insert retailer name],
As a main tobacco supplier to your business we highly value our relationship with the tobacco trade and want to ensure that we continue to meet and hopefully exceed your expectations. As part of our ongoing commitment to provide outstanding support and service to the tobacco trade we ask that you complete our survey and as a thank you, you will receive a gift card worth XXX.
Please be assured of confidentiality as none of your responses will be identified back to you, and the results will be reported in aggregate form.
Please start with the survey now by clicking on the "Next" button below.
Thank you very much for your time and support.
Sincerely,
XXX
Research Agency xxx
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| Which of the following best describes your position within the store? |
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| Where in South Australia? |
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| Where in Western Australia? |
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| Please select your gender. |
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| Please select your age range. |
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| Which of the following best matches the business type you work in? |
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In the last month have you been visited by a Tobacco sales representative from any, some or all of the three large tobacco companies (BATA, ITA & PML)?
Note: BATA Brands e.g. Winfield, Rothmans. ITA Brands e.g. JPS, Horizon. PML Brands e.g. Peter Jackson, Bond Street. |
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| Which of the following best reflects how you see the role of the Tobacco category in your business? |
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Do you personally use any of the tobacco companies Online Portals for…?
(Select all that apply) |
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| Thinking about your experience with the tobacco suppliers you work with, how important to you is each of the statements below.
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| How would you rate BATA overall on each of the statements below?
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| Understands my business | |
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| Can provide information and education in my preferred language | |
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| Takes time to educate me on the latest product information | |
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| Understands the challenges I face in my business and acts on them | |
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| Provides reasonable rebates | |
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| Recognizes when I need additional help | |
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| Assists me to achieve more profit in my business | |
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| Is respectful of my time when communicating with me | |
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| Knows what is most important to me and my business | |
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| Has reasonable payment terms (no direct debit) | |
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| Has sales reps that don’t change too often and knows my store | |
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| Has an effective sales rep that gives specials | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Is willing to swap damaged or old stock quickly | |
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| Provides me with useful information for my business | |
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| Recognises that making profit is important to me | |
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| Provides information on products in brochure form / cheat sheets | |
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| Helps me solve problems quickly | |
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| Is willing to accept returns on mistakes made | |
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| Has an easy ordering process | |
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| Has effective incentives/programs to support my business goals | |
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| Listens to my individual business needs | |
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| Does what they say they will do and is consistent | |
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| Visits me regularly enough to meet my needs | |
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| Proactively identifies issues and provides solutions | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Collaborates and works with me | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Takes time to know me and my business personally | |
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| How would you rate ITA overall on each of the statements below?
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| Is respectful of my time when communicating with me | |
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| Can provide information and education in my preferred language | |
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| Visits me regularly enough to meet my needs | |
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| Takes time to educate me on the latest product information | |
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| Takes time to know me and my business personally | |
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| Recognises that making profit is important to me | |
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| Understands the challenges I face in my business and acts on them | |
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| Collaborates and works with me | |
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| Is willing to swap damaged or old stock quickly | |
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| Listens to my individual business needs | |
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| Has an easy ordering process | |
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| Proactively identifies issues and provides solutions | |
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| Helps me solve problems quickly | |
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| Knows what is most important to me and my business | |
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| Has reasonable payment terms (no direct debit) | |
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| Does what they say they will do and is consistent | |
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| Is willing to accept returns on mistakes made | |
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| Has sales reps that don’t change too often and knows my store | |
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| Understands my business | |
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| Recognizes when I need additional help | |
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| Has an effective sales rep that gives specials | |
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| Provides information on products in brochure form / cheat sheets | |
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| Provides reasonable rebates | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Assists me to achieve more profit in my business | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Has effective incentives/programs to support my business goals | |
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| Provides me with useful information for my business | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| How would you rate PML overall on each of the statements below?
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| Has knowledge of my business (local area, customer type and store type) | |
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| Can provide information and education in my preferred language | |
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| Has an easy ordering process | |
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| Proactively identifies issues and provides solutions | |
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| Understands the challenges I face in my business and acts on them | |
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| Has effective incentives/programs to support my business goals | |
|
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| Has an effective sales rep that gives specials | |
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| Provides information on products in brochure form / cheat sheets | |
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| Knows what is most important to me and my business | |
|
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| Collaborates and works with me | |
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| Assists me to achieve more profit in my business | |
|
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| Is willing to accept returns on mistakes made | |
|
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| Takes time to know me and my business personally | |
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| Recognizes when I need additional help | |
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| Does what they say they will do and is consistent | |
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| Is willing to swap damaged or old stock quickly | |
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| Is respectful of my time when communicating with me | |
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| Listens to my individual business needs | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Takes time to educate me on the latest product information | |
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| Understands my business | |
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| Provides me with useful information for my business | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Provides reasonable rebates | |
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| Has reasonable payment terms (no direct debit) | |
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| Visits me regularly enough to meet my needs | |
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| Recognises that making profit is important to me | |
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| Helps me solve problems quickly | |
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| Has sales reps that don’t change too often and knows my store | |
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| Based on all the ratings you have just given, please rank the following three manufacturers? |
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Below are different events, activities and services that a tobacco supplier could potentially provide support with as part of it services to you and engagement with you.
How valuable to you is each of the elements below in assisting you to manage work or personal/family aspects of your life?
Note: some aspects also relate to events a tobacco supplier may recognise you with.
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| How long have you been in tobacco retailing in Australia? |
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| Which of the following best describes your situation? |
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| Is the business you work in? |
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| Were you born in Australia? |
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| How long have you been living in Australia? |
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| Is English your primary language? |
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| Do you speak other languages fluently? |
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| What is the main language you speak fluently? |
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