Branding And Consumer BEhavior

1.I have a long term relationship with Armani

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

2.I have trust in Armani and it always fulfill its commitments

3.Armani influences my buying decision

4.How do you gain the information of Armani ?

from media

shopping center and places

friend's recommendation

advertising and promotion

5.Armani distinguishes its products from other braqnds and makes the product selection

6.I always buy Armani products

7.I wouldnt buy other brands products if Armani products are not available

8.I will buy the new product of Armani if I see its promotion

9.Armani is a popular an successful brand in Turkey

10.What Armani products means to you ?

passion

youth

comfort

confidence