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2012
April
B
Bud Light Platinum Survey
Bud Light Platinum Survey
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Hello:
You are invited to participate in our survey concerning Budweiser's newest product Bud Light Platinum. In this survey, approximately 50 people will be asked to complete a survey that asks questions about the overall marketing effectiveness of the product. It will take approximately 5 to 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kayla Yount or Shelby Pohlman at the email address' specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Please select the age group that you fall in to.
25-30
30-35
35-40
40+
Please select your gender.
Male
Female
How often do you consume alcoholic beverages?
1-2 times per week
3-4 times per week
1-2 times per month
3-4 times per month
What is your beverage of choice from the following products?
Michelob Ultra
Bud Light
Budweiser
Coors Light
Sam Adams
Have you heard of Budweiser's new product Bud Light Platinum?
Yes
No
Have you tried Bud Light Platinum?
Yes
No
How did you hear about the product?
Commercial Advertisement
Magazine Advertisement
Family/Friend
Online
Haven't Heard of the Product
Other
Did the advertisement appeal to you?
Yes
No
Is there anything you would change about the advertising approach?
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