| A celebrity endorser for Nike must have/be seen to have expertise
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| A celebrity endorser for Nike must possess dynamism (enthusiasm)
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| A celebrity endorser for Nike must be competent.
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| A celebrity endorser for Nike must have athletic prowess
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| A celebrity endorser for Nike must be authoritative
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| A celebrity endorser for Nike must be informative
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| A celebrity endorser for Nike must be experienced
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| A celebrity endorser for Nike must be intelligent
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| A celebrity endorser for Nike must be informed about the product
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| A celebrity endorser for Nike must be knowledgeable
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