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Hello:
You are invited to participate in our survey "Customers loyalty to Philips brand". We would like to ask you to complete a survey that asks questions about your own attitude to Philips brand and Philips products. Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.
Thank you very much for your time and support.
 
 
 
 
Please, specify your age.
   
 
 
 
Please, specify your family income.
 
Low
 
Middle
 
High
 
 
 
Specify your education level.
 
Secondary
 
Higher
 
Post-graduate
 
 
 
How many times have you purchased Philips products in the past 6 months?
 
Once
 
Twice
 
Three or more times
 
I haven't purchased Philips products in the past 6 months
 
 
 
What Philips products are you likely to buy?
 
TV sets and sound systems
 
Personal care products
 
Mother and child care products
 
Household products
 
Home lightning products
 
PCs and phones
 
 
 
Do you repurchase the same upgraded Philips products?
 
Yes
 
Sometimes
 
Never
 
 
 
Why do you buy Philips products (Select all that apply)?
 
Because Philips products are reliable
 
Because Philips producs are innovative
 
Because Philips products are cheap
 
Because Philips products are easy to use

 
 
 
Are you satisfied with Philips products?
 
Yes, always
 
Sometimes
 
No
 
 
 
How likely is it that you would recommend Philips brand to a colleague or friend (Give your score on an eleven point scale)?
   
 
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