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  1. Surveys
  2. 2012
  3. April
  4. E
  5. Employer Brand Image
 
 
Hello:

You are invited to participate in our study on 'Employer Brand Image". In this study, approximately 1000 people will be asked to complete a survey about their image of the current employer . It will take approximately 15 minutes to complete the questionnaire.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Prof. Manish Kumar by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* Name/ePGP ID
   
 
 
 
* Age Group
 
 
 
* Tenure (with the current employer)
 
 
 
* Gender
 
 
 
Current Employer
   
 
 
Think about your current employer and respond to the following items on a seven-point scale by checking/ticking the box in front of each question
(1-Strongly Disagree; 2-Disagree; 3-Partially Disagree; 4-Neutral; 5-Partially Agree; 6-Agree; 7-Strongly Agree)

My Organization…
1 2 3 4 5 6 7
* Is employee-friendly
* Acts in environmentally responsible ways
* Acts in socially responsible ways
* Applies rules and policies consistently
* Cares for the voice of employees
* Compensates well for the job
* Concerned about employees wellness
* Develops team skills in individuals
* Does not indulge in unreasonable downsizing
* Encourages arrangements that foster learning at work (learning portals, quality circles, knowledge management etc.)
1 2 3 4 5 6 7
* Encourages diversity at workplace
* Encourages team work arrangements
* Enjoys a favorable image in the society
* Gives opportunity to be myself
* Has a bright future
* Has a positive image in the market
* Has good reward/recognition policies to encourage good performers
* Is an equal opportunity (unbiased) employer (in terms of socio-economic status, background, gender, etc)
* Is ethical in its conduct
* Is fair in its processes
1 2 3 4 5 6 7
* Is generous towards contributing to the society
* Is open in its internal communication
* Is open to flexible time arrangements
* Is widely regarded as a highly prestigious employer
* Offers an ideal job for me
* Pays attention to skill development (training & development, coaching, mentoring)
* Provides conducive environment for work
* Provides freedom of alternative work arrangements (work from home)
* Provides global exposure
* Provides opportunities to learn from others (knowledge transfer, seminars)
1 2 3 4 5 6 7
* Provides useful perks in addition to salary
* Salary hikes are competitive with other firms in the industry
* Specializes in the kind of work I enjoy
* Steers its stakeholders in the right direction
* Supports healthy collegial relationships
* Takes care of safety requirements at job
* Takes care of work-life balance
* Takes initiatives that makes one de-stress (fun @ work, parties, outings, other rejuvenation initiatives)
* Provides opportunities of career advancement
* Utilizes my skills at best
 
 
How do you feel about this organization?
(1-Strongly Disagree; 2-Disagree; 3-Partially Disagree; 4-Neutral; 5-Partially Agree; 6-Agree; 7-Strongly Agree)
1 2 3 4 5 6 7
* A job at this company is very appealing to me.
* At work, I can talk with people about things that really matter to me
* At work, I feel part of a group
* At work, people involve me in social activities
* At work, there are people who really understand me
* For me, this company would be/is a good place to work
* I am good at the things I do in my job
* I am interested in learning more about this company.
* I enjoy discussing my organization with people outside it
* I feel a strong sense of belonging to my organization
1 2 3 4 5 6 7
* I feel competent at my job
* I feel free to express my ideas and opinions in this job
* I feel like I can be myself at my job
* I feel personally attached to my work organization
* I have the feeling that I can even accomplish the most difficult tasks at work
* I often think about leaving this organization
* I plan to stay with the organisation I work for
* I really feel as if this organizations problems are my own
* I would turn down an offer from another organisation if it came tomorrow
* Overall, I am satisfied with the job at this organization
* The tasks I have to do at work are in line with what I really want to do
* This company is attractive to me as a place for employment
* This organization has a great deal of personal meaning for me
 
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