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| Thank you for providing your feedback on a potential new product line. Today, we are conducting this research on behalf of the Callaway Golf brand. Your responses will be combined with those of other respondents before they are reported and your information will be kept completely confidential. The survey should take about 10 minutes to complete. Thank you for your time! |
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| * What Golf Ball would you say you play most often? |
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| * How much would you say you “regularly spend” on a dozen new golf balls? |
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The next series of questions will ask you to evaluate a new golf ball product concept. Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
Click 'Continue' to view concept. |
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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Were you able to clearly view the concept?
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| We apologize for the inconvenience, and the difficulty you experienced viewing the concept. We know your time is valuable and will not trouble you with the rest of the questions that are related to the concept. Please know your name will still be entered in the drawing and we will notify you via email if you are picked as a winner. |
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| * Which statement best describes how you feel about buying the golf ball described in the concept statement? For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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| For description of the concept, Click HERE |
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* How do you feel about the QUALITY of the golf ball? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about the golf ball? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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Now, we’d like you to focus specifically on the packaging for this new golf ball.
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| * Overall, how much do you like this packaging? |
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| Please read the statements below and rate your level of agreement using the scale:
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| Using the scale below, where a 5 indicates that you “like very much” and a 0 indicates that you “do not like at all”, please tell us what you think of the name “HEX Big Bertha” for this golf ball.
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| Please share with us the reason for your rating of the name Big Bertha. | | |
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| In general, how much do you associate golf equipment bearing the “Big Bertha” brand name with the following qualities:
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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Were you able to clearly view the concept?
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| We apologize for the inconvenience, and the difficulty you experienced viewing the concept. We know your time is valuable and will not trouble you with the rest of the questions that are related to the concept. Please know your name will still be entered in the drawing and we will notify you via email if you are picked as a winner. |
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* Which statement best describes how you feel about buying the golf ball described in the concept statement?
For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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| For description of the concept, Click HERE |
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* How do you feel about the QUALITY of the golf ball? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about the golf ball? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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Now, we’d like you to focus specifically on the packaging for this new golf ball.
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| * Overall, how much do you like this packaging? |
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| Please read the statements below and rate your level of agreement using the scale:
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| * How would your opinion change of this golf ball if it were named “Hex Big Bertha” instead of HEX DISTANCE? |
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In general, how much do you associate golf equipment bearing the “Big Bertha” brand name with the following qualities:
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The next series of questions will ask you to evaluate a new golf ball product concept. Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
Click 'Continue' to view concept. |
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|
|
|
| |
Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
 |
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|
|
|
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Were you able to clearly view the concept?
|
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|
|
|
|
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| We apologize for the inconvenience, and the difficulty you experienced viewing the concept. We know your time is valuable and will not trouble you with the rest of the questions that are related to the concept. Please know your name will still be entered in the drawing and we will notify you via email if you are picked as a winner. |
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* Which statement best describes how you feel about buying the golf ball described in the concept statement? (SELECT ONE)
For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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| For description of the concept, Click HERE |
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* How do you feel about the QUALITY of the golf ball? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about the golf ball? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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Now, we’d like you to focus specifically on the packaging for this new golf ball.
 |
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| * Overall, how much do you like this packaging? |
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| Please read the statements below and rate your level of agreement using the scale:
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| * How would your opinion change of this golf ball if it were named “Hex Big Bertha” instead of HEX STRAIGHT? |
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In general, how much do you associate golf equipment bearing the “Big Bertha” brand name with the following qualities:
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