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Hello Friends,
I am conducting some research for an upcoming presentation that may help with my future employment. Your participation in this study is completely voluntary but would be a huge part in making my presentation successful.
In which case, I would like to invite you to participate in the following ice cream survey (based in the USA). In this survey, I would need approximately 50 to 100 respondents. It will take approximately 5 to 10 minutes to complete the questionnaire.
Your survey responses and information will be kept strictly confidential and will not be shared with the public. I really appreciate your time and thank you for your support. Please start with the survey now by scrolling down.
I hope to hear from you very soon as I will be presenting this Friday, April 6. In which case, I would need responses by Wednesday evening, April 4, at the latest.
Thank you again!
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| * 1. Do you buy ice cream? |
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| 2. What brand of ice cream do you usually purchase? Please rank by frequency (1 being purchased the least and 5 being purchased the most)
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| 3. Which type of flavour do you prefer? |
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| 4. Please rank the following unconventional flavors accordingly to your preference. (1 being least preferred and 5 being most preferred)
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| 7. How do you prefer to have your ice cream in? |
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| 8. What factors do you take into consideration when purchasing ice cream? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being most preferred.
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| 9. How frequently do you purchase ice cream? |
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| 10. For what reason do you choose a specific ice cream flavor to purchase? |
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| 11. How frequently do you eat ice cream? |
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12. How frequently do your spouse or children eat ice cream?
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| 13. What is the estimated purchase price you normally pay each time per 1.5 QUART? |
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| 14. Where do you usually buy your ice cream? |
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| * 15. Most of the time you find out about a new ice cream brand/flavor through _______ (you may choose up to 3) |
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RANKING YOUR PREFERENCE
Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:
Q1. Blue Bunny
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| P1. Which type of promotions will attract you to buy more ice cream? Please check. |
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| P2. Do you buy ice cream for yourself only? |
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| P3. If No, why? What's your favorite dessert? | | |
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| P4. If you don't purchase ice cream for yourself, for whom do you purchase it? |
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| P5. Have you heard of the brand "Hood"? |
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| P6. If Yes, how did you first learn about it? Please check all that apply. |
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P7. Have you ever been to a Friendly's restaurant and purchased ice cream?
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| P8. What do you like about Friendly's ice cream the best? | | |
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| P9. How do you find the taste of Friendly's ice cream as compared to your favorite brand? (e.g. The taste is just right or too creamy.) | | |
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| P10. How much are you willing to pay to try a scoop of ice cream from Friendly's? |
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| P11. What is the most desired type of new ice cream flavor that you hope to see on store shelves? |
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| P12. What improvements would you like to see in the ice cream industry? |
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| D2. What is you race or ethnicity (optional)? |
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| D5. If you are a parent, how many children (12 years and below) do you have? | | |
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| D6 What is your current occupation? |
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| D7. What is your total household annual income? |
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