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| * Interviewer Name: | | | | * TV Area: | | |
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Good Morning/Afternoon/Evening, my name is [insert] from Rural Press. We are conducting a quick survey with farmers on behalf Pfizer Animal Health as they are keen gain a better understanding of their marketing approach.
This is not a sales call.. Your responses will remain confidential and will be combined with those of other participants. The survey will take approximately 5 minutes and we are only after your honest opinions - there are no right or wrong answers. Is this a convenient time to conduct the survey or would you prefer that I call back?
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| * How many dairy cattle do you run on the farm |
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| * Are you the main person in the business who would be involved in decisions regarding the purchase of animal health products? |
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| * Do you use intramammary treatments at dry off? |
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* When thinking about intramammary products used at dry off, what products are you aware of? Any others? Any others?
(Unprompted. Don’t read out, multiple response OK, probe fully). |
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* Which of the following brands of intramammary products in cattle are you aware of?
(Read out all brands not mentioned in previous question) |
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| * Do you recall seeing any advertising recently for any mastitis or intramammary products, if so what can you recall? |
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* Do you recall seeing any advertising recently for Teatseal?
Prompt - Are you sure you haven't seen any mail or tv advertising recently? |
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Thinking specifically about the advertising you have seen for TEATSEAL, can you describe what you recall from the advertising and where you saw it? Anything else?
Unprompted, multiple response ok, record other comments
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| ** Record any other comments: | | |
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* What do you feel was the main message the advertising was trying to get across, or what did the advertisment suggest to you?
(Unprompted but offer prompt if they're unable to answer at all. Multiple response OK) |
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| * Do you feel that the situation portrayed in the clinic/ advertising is believable? |
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| * Having seen this ad, does it encourage you to purchase Teatseal or find out more about if from your Vet or animal health company representative? |
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| * Are you likely to purchase or have you purchased Teatseal? |
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Why is it that you would be unlikely to purchase Teatseal? |
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| * Finally, to ensure that we speak to a representative sample of the population; can you please confirm your postcode? | | |
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| That is all the questions we have for you tonight. Thank you for your time this evening, enjoy the rest of your night. |
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