Product Purchase Process Survey Template

The product purchase process suggests the steps followed by a customer to finally buy the product. A standard procedure of product purchase involves identifying customer demands or requirements, research, analysis of various choices and pre and post purchase evaluation. By editing the product purchase process survey template, you can ask the customers when did customers purchase the product, which model of the product did they purchase, source of obtaining information about the product, whether the purchase was online or offline, reason to make the purchase, preferred product features etc. Understanding customer demographics is also an important part of the product purchase process sample survey. You can edit the demographic elements of this survey example according to the required details such as age, region, family income, gender, etc.

Why conduct a Product Purchase Process Survey?

The process of product purchase starts from identifying customer needs, selecting the right sources to cater to those needs, establish a bond with the customers, delivering the chosen products and ends at payment.

Here are 5 reasons for conducting a product purchase process survey:

Market researchers conduct product purchase process surveys to understand which month did customers purchase it, the model they purchased and other information related to the product. By conducting this survey, mapping customer journeys in the product purchase process becomes easier.
According to the received information, marketers can curate a product marketing strategy to promote those products which seem to be not as popular as the other products.
Collect information about customer preferences related to various product features. By doing so, feature priorities can be decided so that similar features can be regularly introduced in the product line.
In case there is scope of enhancing customer service to streamline the product purchase process survey, it can be identified using this survey template.

Best Uses of Product Purchase Process Survey

Insights about customer purchase details to analyze the trend in buyers to create a buyer’s persona for better targeting.
Gain clear, data-oriented understanding on what prompts customers to choose your company instead of your competitors.
Gain time-bound customer journey profiles by periodically sending this survey to your customer profiles for future activities.

Product Purchase Process Survey Template

Why conduct a Product Purchase Process Survey?

Best Uses of Product Purchase Process Survey

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I purchased this model in: I purchased this model at the following store: Radio/TV General Merchandise Catalog Appliance Discount Car dealer Other I learned about this model from: Newspapers Newspaper supplement Magazines Direct Mail Television Radio Catalog A friend Retailer Store display Other I decided to buy this model: Before coming to the store In the store I decided to buy this model because of: Sound quality Ease of operation Ease of installation [COMPANY] Brand Styling/Appearance Recommendations of friends Recommendations of dealer Previous experience with [COMPANY] Price Other I like the following features: Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Other I purchased this model: As first set As replacement set As additional set Other If this purchase was not your first set, the previous one was used for: 1 year 2 years 3 years 4 years 5 years Other Before I purchased this, I compared it with: Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 My family income is: under $25,000 $25,000 - $40,000 $40,000 - $60,000 $60,000 - $80,000 $80,000 - $100,000 $100,000 and over Sex Male Female Marital Status Married Single Other Age Occupation Name: Address City State, ZipCode Email Address